BLACKPINK’s ROSÉ is closing out 2026 the same way her groupmates opened it: with a solo single. “New Trick” drops September 17 at 7 p.m. ET in the US, which lands at 8 a.m. KST on September 18 in South Korea, and fans have been so determined not to miss the exact moment it goes live that dedicated pages have built entire worldwide countdown charts just to track it.
A Single Built Around Apple’s Newest Phone
“New Trick” isn’t just a song release. It’s the newest entry in Apple’s long-running “Shot on iPhone” campaign, with the accompanying music video filmed entirely on the just-unveiled iPhone 18 Pro. Dave Meyers, the director behind BLACKPINK’s 2025 hit “Jump” and a filmmaker with credits spanning Taylor Swift, Harry Styles and Kendrick Lamar, helmed the video, which ROSÉ teased on September 10 with a 15-second clip showing her holding a purple lollipop stamped with the single’s title.
The teaser also gave fans their first taste of the song itself: a gritty electric guitar line underscoring lyrics about picking yourself back up after heartbreak. It’s a noticeably different sound from her 2024 debut solo album “rosie,” which leaned into slower, more melancholic songwriting. Speaking to Vogue ahead of the release, ROSÉ described “New Trick” as something written to be “so not sad,” saying she wanted to channel a brighter energy after the reflective tone of her debut record.
Why the Timing Matters
ROSÉ’s release rounds out a year in which every member of BLACKPINK has now put out solo material, following JENNIE’s “Fallen Angel” EP and Jisoo’s single “Click” earlier in 2026. As the final member to drop new music this cycle, ROSÉ’s single carries the weight of closing out that full-group solo wave, and the international rollout reflects it: the song and video are dropping in a genuinely global, simultaneous release window rather than staggering by region.
That global synchronization is exactly why fan accounts built detailed worldwide release-time charts breaking the drop down by country, from a 12:00 a.m. release in Benin to 7 p.m. release windows across Australia. It’s meticulous, slightly obsessive, and entirely in keeping with how BLINKs have historically rallied around single releases.
ROSÉ’s Track Record With Big Moments
“New Trick” follows “APT.,” ROSÉ’s 2024 collaboration with Bruno Mars, which reached No. 3 on the Billboard Hot 100 and became one of the biggest global crossover hits of the past two years. That track marked her first solo release since departing YG Entertainment and Interscope Records in 2023, and its success set expectations high for whatever she released next. “New Trick” is her chance to prove that momentum wasn’t a one-off collaboration-driven fluke.
How ROSÉ’s Rollout Compares to Recent K-Pop Solo Singles
| Artist | Single | Rollout Hook |
|---|---|---|
| ROSÉ | “New Trick” (2026) | Apple “Shot on iPhone” campaign, Dave Meyers video |
| JENNIE | “Fallen Angel” (2026) | Personal, stripped-down acoustic EP |
| Jisoo | “Click” (2026) | Cinematic, visual-forward single |
| Lisa | “SaWaDiKa” (2026) | Thai heritage, Bangkok-shot video |
What sets ROSÉ’s rollout apart from her groupmates’ 2026 releases is the brand partnership itself. Where Jennie, Jisoo and Lisa built their rollouts around personal narrative and visual identity, ROSÉ’s single is tied directly to a major tech launch, giving it a promotional reach beyond the K-pop fanbase and into Apple’s own global marketing machine.
With “New Trick” arriving as a standalone single rather than part of an announced album, it’s unclear whether more solo material is coming from ROSÉ before BLACKPINK’s presumed return to group activities. What is clear is that after a full year of solo releases from every member, the group’s individual identities have never felt more distinct, and ROSÉ’s tech-forward, upbeat pivot gives her era its own clear signature heading into 2027.
